Business Strategy
Strategic planning, business diagnosis, roadmaps, OKRs and performance architecture.
BUSINESS STRATEGY & DEVELOPMENT
Designing better businesses
through strategy, data & execution.
I work at the intersection of business strategy, business development, data and technology — turning complex business questions into structured decisions, measurable systems and scalable growth.
POUYA KARIMI
Strategy · Growth · Intelligence
FOCUSBusiness
Design
Design
MODEData →
Decision
Decision
BUSINESS STRATEGY✦BUSINESS DEVELOPMENT✦RETAIL INTELLIGENCE✦LOCATION INTELLIGENCE✦DATA & AI✦
BUSINESS STRATEGY✦BUSINESS DEVELOPMENT✦RETAIL INTELLIGENCE✦LOCATION INTELLIGENCE✦DATA & AI✦
01 / POSITIONING
I turn complexity into clarity.
My work starts with a business problem, not a tool. I combine strategic thinking with analytical systems to understand where value is created, where performance is lost, and what needs to change.
StrategyDirection & roadmap
DesignModels & systems
IntelligenceData, GIS & BI
02 / CAPABILITIES
Business Development
New revenue streams, market opportunities, B2B growth and commercial models.
Business Design
Business models, operating systems, franchise concepts and execution frameworks.
Retail Intelligence
Store performance, target planning, market potential and network development.
Location Intelligence
GIS analysis, location scoring, geographic diagnosis and retail expansion.
Data & AI
Dashboards, analytical databases, monitoring systems and AI-enabled decision support.
03 / HOW I THINK
From question
to decision.
A practical strategy loop that connects diagnosis to execution.
01UnderstandMarket · Customer · Business
→
02DiagnosePerformance · Gaps · Root causes
→
03DesignStrategy · Model · System
→
04ExecuteKPI · Governance · Action
→
05ScaleGrowth · Optimization · AI
04 / SELECTED WORK
Turning business problems
into systems.
Selected examples of strategy, retail planning and location intelligence work represented through real project visuals.
CASE 01
Location Intelligence
& Retail Expansion
Designing analytical tools for geographic diagnosis and retail / franchise location development across the country.
GISLOCATION SCORINGMARKET POTENTIALNETWORK DEVELOPMENT
CASE 02
From Location
to Network
A network-level view of retail footprint, geographic coverage and performance signals — connecting individual locations to a national expansion logic.
RETAILGEO-ANALYTICSEXPANSION
CASE 03
Performance Planning
Structured sales plans and performance tracking across multiple target levels.
CASE 04
Market-to-Store Intelligence
Connecting regional market signals with store-level development decisions.
05 / EXPERIENCE
A path across product, growth & strategy.
From building a tourism search business to working on B2B growth and nationwide retail strategy.
1404 — NOW
Senior Business Planning Expert
Entekhab Sales Holding (Shatab)
Business diagnosis · B2B sales structure · retail/franchise roadmap · city OKRs · product roadmaps · GIS & location intelligence
1403 — 1404
Senior Sales Strategy Expert
Entekhab Investment Development Group
Sales strategy · market research · retail development · franchise concept · credit & installment model · holding KPI monitoring
1402 — 1403
Business Development Manager
MrBilit — B2B
Value-chain diagnosis · KPI & OKR · organizational sales · CRM · new revenue streams · TravelCard growth
1398 — 1401
Product Manager & Co-founder
Dadeh Nemaye Vira / Radar361
Tourism search engine · B2B business model · reputation management · revenue model · product & go-to-market
06 / EDUCATION
Management meets technology.
01
M.Sc. Information Technology Management
Iran University of Science & Technology · E-Business
GPA 18.5 · Distinguished student02
B.Sc. Mechanical Engineering
University of Kashan
1393 — 139707 / ABOUT ME
A strategist by profession.
A curious mind by nature.
I entered the IT world in 2019, driven by an interest in entrepreneurship and building products. I co-founded a tourism search business, then moved toward B2B after discovering a stronger market opportunity.
Over the years, product work became a foundation for how I think about businesses: start with the customer and the problem, understand the economics, design the system, and make the outcome measurable.
Today, my focus sits closer to strategy and business development — especially where retail, data, geography and technology meet.
EntrepreneurshipBusiness StrategyProductRetailData & AnalyticsGISAI
08 / CURRENTLY EXPLORING
What happens when
data becomes a decision system?
I’m especially interested in the next layer of business intelligence: combining BI, GIS and AI agents to move from reporting what happened to helping teams decide what to do next.
BI+GIS+AI=DECISION INTELLIGENCE
LET'S CONNECT